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View 5: SEO Case

Search Engine Optimization and Social Marketing Optimization for lawyer firm that provide family law services.

Website: http://lawyer.secretlab.pw/
Services: SEO, SMO, Content Marketing

Semantic Core

For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.

SMO Campaign

We develop campaign to advertise in social networks like Facebook and Youtube

Split-test

It was conducted A / B testing to select the optimal tariff plans and to find most conversion forms of orders.

Content Marketing

Development of content for blogs, social media, press releases, conversations on niche's forums and community websites

Solution

Now for the largest regions, the site has its own pages with contacts, tariffs and working conditions. Our strategy assumes their further development by filling with unique content that will improve the site's behavioral factors and attract additional traffic from each region.

Technical optimization. Here the main problems are connected with the presence of broken links and files on the regional pages of the site, some of which have already been eliminated.

There were problems with design, for example, images and search forms were clashing, which made it difficult to interact with resource elements and worsen behavioral factors. These errors were also eliminated.

32000

Users per month

482

Calls and requests

88

% phrases in TOP-10

1886

% traffic growth

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